Understanding the Importance of Marketing
Is this course for you?
- Are you looking for ways to devise and execute an effective marketing campaign of your own?
- Do you want to be able to explain the concepts involved in the process?
- Would you like to be able to review the effectiveness of marketing in your organisation?
If you’ve answered ‘yes’ to any of these, then this course is for you.This 60 min online module is aimed at managers who want up-to-date and practical advice on how to devise and execute effective marketing campaigns.
Delivery | Online learning |
Duration | 1 Hour |
Cost | £35+VAT |
Level | Introduction |
Target Audience
This 60 min online module is aimed at managers who want up-to-date and practical advice on how to devise and execute effective marketing campaigns.
Learning Objectives
By the end of this module you will be able to correctly use the given tools to devise and execute an effective marketing campaign of your own.
Course Content
The course consists of six modules:
- Introducing the basics of marketing
- Constructing and executing a rounded marketing plan
- Conducting an analysis of your market and considering branding
- Identifying your target market through market research activities
- Introducing the 7 Ps of the marketing mix model
- Evaluating your marketing plan and current trends in marketing