Understanding the Importance of Marketing

 

This online module will provide you with the necessary skills and knowledge that you need to be able to identify the important role that marketing plays in modern business.

Is this course for you?

  • Are you looking for ways to devise and execute an effective marketing campaign of your own?
  • Do you want to be able to explain the concepts involved in the process?
  • Would you like to be able to review the effectiveness of marketing in your organisation?

If you’ve answered ‘yes’ to any of these, then this course is for you.This 60 min online module is aimed at managers who want up-to-date and practical advice on how to devise and execute effective marketing campaigns.

Delivery Online learning

Duration 1 Hour
Cost £35+VAT
Level Introduction

Target Audience

This 60 min online module is aimed at managers who want up-to-date and practical advice on how to devise and execute effective marketing campaigns.

Learning Objectives

By the end of this module you will be able to correctly use the given tools to devise and execute an effective marketing campaign of your own.

Course Content

The course consists of six modules:

  • Introducing the basics of marketing
  • Constructing and executing a rounded marketing plan
  • Conducting an analysis of your market and considering branding
  • Identifying your target market through market research activities
  • Introducing the 7 Ps of the marketing mix model
  • Evaluating your marketing plan and current trends in marketing